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This site states the following, "Heart Rings Your Heart Shaped Rings Guide." We noticed that the web page stated " With over 800 heart shaped gemstone rings representing over 20 varieties of gemstones, weve made it easy to compare styles from a number of different stores without having to click from one site to the next." It also stated " Find designs in 10k or 14k white or yellow gold, with or without diamonds, in the style that suits you best. The most popular stones are listed individually below but if you dont find what you need, try browsing our Other Gemstones." The header had heart rings as the highest ranking keyword. It was followed by heart ring, heart shaped rings, and heart shaped ring which isn't as ranked as highly as heart rings. The next words the site uses is gemstone heart ring. gemstone heart rings was also included and could not be seen by web engines.